DIGITAL DESIGN PORTFOLIO
web design
This project was a website redesign for the local non-profit/bike shop, Bike Athens, using Adobe XD. Utilizing the core elements from Bike Athens’ logo and current site, I reconfigured the front page by simplifying the navigation bar and removing superfluous content. Whereas the original front page consisted of a litany of miscellaneous information, I used a single high quality photo above-the-fold to establish dominance and draw in the viewer. On the “About” page, I featured the blurb from the site and used additional detailed shots of the shop and it’s volunteers to provide some humanity.
In the mobile versions of the site I further simplified the header and footer to provide what mobile users are liking searching for: hours and contact information. For the front page I intentionally catered more towards social media users—considering that they’d likely be coming from there—by including Bike Athens’ most recent post, which doubles as an announcement and allows for those visiting the site to easily get connected. On an inner page I featured a slimmed down version of their Staff tab (which is inaccessible via the mobile version of the site) and made the picture of Scott much more front and center than is on the desktop version.
Print design
This project was a print design with original reporting made with InDesign. Using professional photos I took at the Ace/Francisco gallery, I designed a photo story that focused on Ouida Williams, her art, and the space it was being shown. With photos as the framework, I left the bulk of the writing running across the bottom portions of the page for the purpose of legibility and flow. This helped me to feature pulls quotes and creatively cropped visual elements such as the easel found at the end of the story. Because the artist herself has since passed, I used a courtesy photo from the gallery on one side of the page along with the headline and subhead, while leaving the color photos of her art all on the other. This helped to highlight the vitality that Williams’ art has left behind.
interactive
This project was an interactive website with original reporting, photos, and videos. Using Adobe Express I created a seamlessly flowing and visually stimulating alternative to the traditional news article. Because my story was on a topic of special interest, I implemented the use of color and interactive parallax scrolling in embedding my photography to engage the reader. I also used these multimedia features to chunk out the portions of my story to keep the reader invested, ending with a video as a supplementary award for completing the article.